What's in your bag?

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“What’s in your bag?” has long been a popular topic on the internet, where everyone could show their personal styles by revealing what’s in their bags. Moleskine notebooks were often featured in these pictures, so it’s natural for Moleskine to partner with city’super and LOG-ON to launch the “What’s in your bag” exhibition in May, bringing this highly celebrated online activity offline.

Moleskine notebooks and accessories is an integral part of creative professionals’ personality, and the different collections combine style and functionality and make it a trusted companion for work and everyday life. This is why you’ll often find a Moleskine notebook in a professional’s bag.

To be launched officially in June, the Folio Professional collection is designed specially for creative professionals, showing Moleskine’s dedication to the contemporary needs of a mobile office. Starting from May 10, you will be able to explore the different personalities of a wide range of professionals by spying what’s in their bags.




The exhibition will showcase how different professionals integrate Moleskine notebooks and tools in their daily life. Eight different profiles will be showcased: business on the go, workaholic businessman, cosmopolitan businesswoman, creative industry icon, deal maker, work-life manager, geek and professional writer.

During the exhibition, Moleskine will collect more “What’s in your bag” pictures on city’super’s Facebook fan page (www.facebook.com/citysuper). Participants can take a picture of what’s in their bag and upload to the page, or they can visit the city’super and LOG-ON stores where a special area will be dedicated to the shooting (with a special photo booth at the Festival Walk store). The participant with the most inspiring submission will be awarded the complete Folio collection, valued at HK$3,714.



Venue: city’super and LOG-ON stores (except IFC store)
Exhibition period: May 10 – May 27, 2010

See the submissions on city'super's Facebook page and submit your own pictures now!